Sportswear

The starting point: the supporters

For this April 2026 collection, Priya Ahluwalia draws on supporter cultures, notably in Morocco and Nigeria. PUMA’s archives also feed into the collaboration. It is the partnership’s second chapter, after a first Suede shoe presented in autumn 2025.

On her brand’s website, the designer connects her work with her Indian and Nigerian heritage and her London roots. She describes using textile techniques to explore old garments and surplus fabrics. Behind the prints are places and histories she chooses to bring together. That broader approach does not mean every piece in this collection has the same fabric composition.

Three details to look out for

On the tracksuit photographed, the red and dark motif carries on from the top to the trousers. PUMA describes it as an abstract evocation of a stadium filled with supporters. In the gallery, you can look at the scale of the drawing and its repetition across the two pieces, rather than reducing it to a simple colour.

The knitted outfit offers another interpretation of green, which the brand connects to the Nigerian flag. A small bag repeats a wavy design that echoes PUMA’s Formstrip. Several details connect the look: the garment’s fabric, the accessory’s pattern and the lines of the shoe.

The V-S1 has a low, laceless shape drawn from 2000s football footwear. The product photograph shows two versions: a bright colour palette and a grey-and-black version. It lets you compare the colours on the same shape. This is a fashion presentation; SNA has not tested the shoes’ performance or comfort.

The film within the story

Shot in Morocco, the film Almost, Always and the campaign photographs extend this world. Watch the film in the player below, then open the images one by one to explore the pieces.

Spring 2026 collection. Availability may change.

One shoe, different ways to wear it

The PUMA × Super Yaya collaboration, supported by Zalando, unfolds in two stages in April 2026. First come canvas and polka dots, then patent leather with a raised motif. The materials create different effects: the first makes the pattern clear, while the second also brings light into play.

Super Yaya founder Rym Beydoun connects her work with her Ivorian and Lebanese influences. Street life, everyday Abidjan, the clothes people wear and how they use them all feed her eye for design.

Look at the polka dots and the surface

The photograph of the blue shoes lets you follow the polka dots across the canvas, from the toe to the side of the shoe. The contrast with the black clothing draws the eye to this surface. In the other two views, the violet patent leather and the black patent leather reflect more light; the polka dots read through the texture. Opening the photographs helps you compare these details without leaving the magazine.

The collection builds on a low-cut silhouette. Rym Beydoun seeks contrasts between sport, everyday life and dressier occasions. The photographs show these ways of wearing the shoe within a fashion wardrobe.

Dance as a reference

Mudra Afrique, the dance school based in Senegal, is among the collaboration’s references. The dialogue between Maurice Béjart and Germaine Acogny joins this world. The moving body becomes a way to reinterpret a shoe associated with motor sport.

The designer also says she tries her designs on herself to assess comfort. That attention to how a piece feels when worn runs through her account of Super Yaya. In the gallery, the outfit and detail photographs complement each other: one places the shoe within a look, while the others let you examine the design more closely.

Collection and campaign · April 2026. Availability and prices may change.